Free for every photographer — always
Start here
Not sure where to start?
Here's your roadmap.
Everything on this site is free. No paywalls, no courses, no gatekeeping. I've laid out the content in a specific order — from getting started all the way to scaling a full-time business. Pick wherever you are and go from there.
7 guides
All free
7 yrs
Real experience
2
Companies built
5+
Photographers launched
The full path
Go in this order.
Skip to where you are.
This is the exact progression I'd walk a new photographer through — from picking your first camera all the way to adding video services and scaling your revenue.
1
Foundation
Starting your business
How to get your first clients, what to charge, and the business setup mistakes that cost new photographers money. I cold called my way to my first clients in 2019 — here's what works.
Start here if you're brand new
→
2
Equipment
Gear without hype
Three proven kits — Sony, Canon, and Nikon — with honest prices and a breakdown of exactly how fast each one pays for itself. I started on a Canon Rebel T6i. Gear matters less than you think.
Best for: choosing your first setup
→
3
On-site technique
Shooting technique
My exact camera settings, arrival routine, and room order for every single shoot. Aperture Priority, f/9, ISO 640, HDR brackets 2 stops apart. Save this page and follow it on your first listing.
Best for: your first few shoots
→
4
Editing
Editing options
AI or human editing — I've partnered with the best option in both categories. AutoHDR for speed and automation, Pixlmob for creative control. Here's how to choose.
Best for: anyone still editing manually
→
5
Growth
Scaling up
How I went full time, the two tools that changed everything (Aryeo and AutoHDR), and how to grow your volume without growing your hours. The honest truth about what scaling actually feels like.
Best for: photographers ready to go full time
→
6
Revenue growth
Video & add-on services
Video adds $199+ to every ticket with 20–30 extra minutes on site. I shoot on an iPhone 17 Pro and DJI Osmo Mobile 7. Here's my full video workflow and why Matterport isn't worth it yet for most photographers.
Best for: photographers already shooting consistently
→
7
Business tools
Booking, delivery & payment tools
Aryeo, Spiro, and HDPhotoHub compared side by side. These are the platforms that handle the operational side of your business — booking, scheduling, invoicing, and media delivery.
Best for: anyone ready to run a real business
→
Jump to your level
Where are you right now?
Not sure which step to start with? Pick the description that fits where you are today.
Just starting out
I'm brand new and haven't shot a paying client yet
You need the foundation first — how to set up your business, what gear to buy, and how to get your first clients without undercutting yourself.
→ Starting your business
→ Gear guide
Start here →
Getting consistent
I have some clients but want to improve my quality and speed
You're shooting but you want to get better on site and stop spending hours editing. The technique and workflow guides are for you.
→ Shooting technique
→ Editing options
Level up →
Ready to scale
I'm shooting regularly and want to grow my revenue
You're established and ready to grow — whether that means going full time, adding services, or increasing your average ticket with video.
→ Scaling up
→ Video & add-ons
Scale up →
Everything on this site
All resources. All free.
Every guide, every page, every piece of content — free. No email required, no paywalls, no upsells. This is everything I wish someone had handed me when I started.
Free
Starting your business
First clients, pricing, contracts, and your first 30 days.
Read the guide →
Free
Gear without hype
Three kits, honest prices, ROI breakdowns, affiliate links.
See the gear →
Free
Shooting technique
Camera settings, room order, and on-site workflow.
Read the guide →
Free
Editing options
AI or human editing — compare AutoHDR and Pixlmob side by side.
Read the guide →
Free
Scaling up
Going full time, systems, tools, and growing without burnout.
Read the guide →
Free
Video & add-ons
Add $199+ per job with video. My exact gear and workflow.
Read the guide →
Free
Booking & delivery tools
Aryeo, Spiro, and HDPhotoHub compared. Aryeo code for 10 bonus listings.
See the comparison →
Free
1-on-1 coaching
Want direct, personalized help? Coaching is available for photographers ready to accelerate.
Get in touch →
Featured partner
The tool that changed how I work.
AutoHDR is the only editing platform I recommend because it's the only one I use every single day. Shoot, upload, deliver — same day turnaround, professional results, zero hours in Lightroom. This is how you scale.
Try AutoHDR free →Affiliate link — I earn a commission if you sign up, at no cost to you.
"I shoot, I upload, I deliver. That's it. AutoHDR handles everything in between — and the quality is exactly where I need it to be every single time."
Jace Hirosky — 7-year real estate photographer, 2 full-time media companies